Advertising sign



Oct. 20, 1931. JOHNSON 1,828,703 I ADVERTISING SIGN Filed Oct. 16, 1929 4 Sheets-Sheet 1 UNUTEU g; A P

' INVENTOR /ZREDEfi/C/l JOHNSON WRNEY OCLZO, 1931. H, JOHNSON 1,828,703

' ADVERTISING S IGN Filed Oct 16, 1929 4 Sheets-Sheet 2 INVENTOR FEEDER/Off h! C/OH/VSO/V.

Y E 4;, 7 ATTORNEY F. H. JOHNSON ADVERTISING SIGN Oct. 20, 1931.

Filed Oct. 16, 1929 4 Sheets-Sheet 3 INVENTOR FREDEfi//f H c/O/f/VO/M 7 ATTORNEY F. H. JOHNSON 1,828,703

Oct. 20, 1931.

' ADVERTISING SIGN Filed Oct. 16, 1929 4 SheetsSheet 4 74 o U. C36 6 70 C:

F H EDEHICK H. QJOHNcSO/V.

INVENTOR 40- Fig. 3. a

' Patented Oct. 20, f I I r i i 'Thisinvention relates to "an advertising sign and is'illustrate'd asernbodied in a sign adapted for use on anautomobile' I The typeof sign to which the inventionprimarily relates is that in which a light passr "ing' through a'stencil orthe like is reflected by means of a reflecting surface inthedirecg g structure l8', extending generally in a h'o'ri- .zontalplane; adapted to receive a stencil 20.

tion in which thesignis to 'beviewed. An objectof'the invention is to provide an improved sign in which daylight, preferably direct'from the sky; can be reflected through -thestencil or the sign can'be illuminated artificial'ly in any'mann'er when the dayh is insuflicient for that purpose. 7 I r Y Heretofore, advertising signs .have been arranged on'the top-ofanlautomobilebody1 v v v p p 7 Ea glasspanelfln the form of my invention shown, a glass panel 22ismounted in the w "and it has been f-customary to provide a sun visor on the front of the automobilebody over thewindshield. Thesetwo units are'unsighto 'ly and when made as separate units increase the cost of manufactureas well as add to the costof the assembly. It is therefore an- 7 other objectof the inventionto combine the "twointo a single unit, the upper'surface of the sun visor serving as a reflector for the light passing through the'stencil.

e Other objects and advantages of the invention will more fully appear from the following description taken in connection with the 7 accompanying drawings in which:

1 Fig. 1 is affront elevation of a portion of a vehicle body showing anadaptationof my I improveddevice. f i

. Fig. 2 is a view'corresponding to Fig.1

aa s'howing a modifiedform of my device.-

" -Fig3 .is anenlarged fragmentary view showing in sid'e el'evation. the form efmy de- V p i "tothe "flange. 34 of the back stampingg'32.

The plate JeXtend's generally ina plane i vice -illustratedfin Fig.1.

a fia ne 9 1 e. 9 Fig. 5 is aswtional'view an line we Fig. -1.

Fig. 6 is a sectional view on line 66 of Fig. 7 is a fragmentary fview' taken online 7'7 of Fig. 3, p'arts being-broken-away and v in section. '1

' 1 Fig. 8iis asectional view on line 88 of -:Fig.=2.:

-' The rearside of 'the frame 18 is secured to a rear'wallstamping 32 which has an inwardly stencil 20 which isconcaved as at 36 and a illustrated? one formof my device the reference numeral "10' designates the upper portion ofafvehicle body having a't0p12 and a front windshield frame 14; :Awmdshield 16 is arrangedin theframe 14.7 55

Referring particularlyto Figs. 3 and 4:, I,

avei rovided an' pp r r ct a frame The term sten cil, ishereinafter to be under- 0 "stoodtd mean a sign plate having 'advertis' inglthe'reon" through which .the light may pass. It may consist of a glass panel with the sign painted thereon or'it may'consist of a shield'having 'openings through which theflight may pass to be used'with or'without I frame 18, and the frame 18 isjwelded at its angleframes 243. The end anglefraines 24 are secured toendwalls 26, such as by welding indicated. at12 8. The inner face of the bracket 24. is provided with a plurality of projections 30 uponwhich the frame, 18 rests.

extending'fiange 34. The end walls 26have aportion extending above the plane of the portion extending vertically below the sten- 11 20. On theinner faces of the'downwardly extending portion I have secured, such as by welding, angle 'men'1bers .38 angularly dis posed i with relation to the stencil-I 20;, A

fplate' i0lhasits opposite ends secured to the angle members 38' and its side edge secured at about degrees to the plane of thestencil 20, the rear side edges of the stencil 20 and i plate lO'beingadj'acent. An attaching flange the vehicle body, fastening devices such as o screws a4: may be inserted through the stam I V I I in'gs-BQ engaging the forward face of a body Referring to the drawings-wherein I-have frame member.

night and such The stencil 20, which in the form illustrated, comprises a glass 22 having a sign, indicated at 46, painted on the under surface of the glass 22. The plate may consist of a mirror, but I prefer to use a metallic plate having a coating of chromium on its upper surface as indicated at &6. Y

. By the arrangement ofthe stencil, extending generally in a horizontal plane, and the reflecting plate 40 extending below the stencil and at an angle?'to..the. stencil,light:shining through the stencil is reflected from the plate 40 in substantially a horizontal line.

It is often desirableto display the sign at ing this end, I have provided anl electric light 1 biilb-ASextending thru; a.wa1l-.49 of thebracket :24: rats the ends of, stencil. 20. The-:electric r30 bulb 48 is piositionedin a suitableisocket 50 having a reflector..52 secured tothe socket f 50. "The. reflector .52 conforms generally to the, concave surface .ofthe upper portion 36 ;of the end wallf26. Theupper edge" of the ,3 concaveportion. 56 is. .providednwith a bezel 52 whichsecures alens 54 in a vertical position, the lowernedge of, the, :lens being a receivednin a channel of; the bracket 24. .It Iis important: to properly positionthe bulb so 48 vertically 1 relative to. the stencil .20. l

1 5 tothe forward-channel'portion 18. ALscrew "6Y4, passing through the block. me1nber .62, is

, screw thre-adedinto. aimemberi66 carried by extending. at anangleto thepanel and, to; the

xthe end1wall26. .When' it isdesiredto-remove they glass. 22,.1the .screw .64 is removed goland 'the forward channel ;'.18 .is removed.

" Theeglassmay' thenbe slid-forward outof the rear and .end. sections of .thelchannel 11.8.

' The bezel .52 is .held in position. around ,the

' edges of. the concave portion 3d and the lens54;

' 55 by screws 68,, screwthreadedinto the mem- 7 '66. V It will be understood that .the stencil :20, panel 1 40, end walls. 26 [an d lights A58 are asrsembled as asingle unit and thatithis. unit is .59 detachably received: on .the front, surf-ace -,of

" 'a.,vehicle body.suchas they-frame work-for ,thetop or. the framework forthe Windshield.

I The plate lOserves-as aisun visor and at the same time servesasa .reflectorafor the light through the stencil.

'76, overlapping the edge of the top covering 178. IlTllG endwvt-allsofathi-s form of my device,

requires the use of artificial" lightinganeans. .As a means fonaccomplish- 1 above. said sun-visonextending: fromthe up- .face.

ing a sun visor disposed at=;the npperpoiition glee-thereto over the-sun visor, they upper-sun Referring'to Figs. 2 and 8 wherein I have illustrated a modified form of my invention, the stencil is'secured to the under surface of a plate 72 having a rectangular opening 74 over the stencil. The stencil 70 and plate 7 2 extend generally in a plane with the plane of the vehicletop. The stencilextends forwardly of the vehiclebody andthe plate 7 2 is secured on the upper portion of'the top frame consist of flanges bent downwardly from the-topplate 72. The flanges 80 are provided with inwardly turned flanges 82 which receive a sunvisor'8 l. A rear face of the sun 60 visor. ,is secured to the, forward. face.;-Qf.- the frame, 7,6 by. screws .86 extending through. an

upwardly turned. flange .88. .The forward edgeof thesunzvisor His pllOVldBd'Wilth; a return bend :which receives; a reflectingsurface 92, V such as ,a mirror ,or ,a chromium ,plated. panel. yi iwbracket. 94:. is arrangedibetween: the for,ward edge, ofthe sunv visor-5. 84

. and the front; faceof the. frame..7,,6.

.Asea meansrfor. reflecting,artiflciallight through the stencil, I. have arranged a plu- V rality,of, .la1nps -96 onthe upper surface of ,the plate 72. :,Eacl 1 1amp,is provided. with two lenses, one a bull s-,eye,98 .whichmaybe col- .orediand the othera-,transparent..lens 99 which 'i'efl-ects light-: through .the stencilfYQ,

..there being electric. 1 ight .bulbs 1 and suitable reflectors in. the lamps-9 6.

, Although. two specificembodiments of this .inventionhavehereinsbeensshown; and described, .it .will .beunderstood that various 7 changes including the size, shape and.,.arrangement of parts' may be-made Without departing. from. the :spirit of. my,- invention and itinotintention tolimititsscope other than by theterms of.the; appended claims.

1., ,Adevice. of. the class gdescribed comprisng: & NiS0f-di$P0Sd at, rthe upper; portion of an automobile windshield ,extending-,-at an 116 angle .theret,o, and -a,-stenc1l above said, visor windshield, the upper surface ,of;;said..visor having a -refleeting--surfa ce.-

23A, device of theclass, deseribed compriv wardly and forwardly therefrom, -a;-stencil per portion of the windshield and at approxi-3;;

; ,mately-rightangles jthereto, the upper surface of said sun visor having a reflecting-sur- 3. A device of the class described comprisof an automobilepwindshi lcl ,extendingat an angle thereto of approximately h'fdegrees,

.a stencil: disposed at therupperiportiom of the windshield extending generally at right. an-

faceof said sun visor being chromium plated; x

- 4. A device of the class described comprising in combination, an automobile body hav-' ing a Windshield frame, a stencil extending from the upper surface of the windshield frame and in the plane of the body top, and a sun visor having an upper reflecting surface below said stencil on said windshield frame. I

' ing a sun visor having its upper surface pro-e 5. A device of the class described'cornpris vided with a reflecting surface, and means associated with said sun visor for projecting an image on said reflecting surface.

6. A device of the class described compris- I ing a sun visor disposed on an automobile body extending downwardly and forwardly therefrom, the upper surface of said sun visor having a reflecting surface, and means associated with said sun visor for projecting an 7 ing a horizontally disposed stencil, vertically A disposed end walls having portions projecting above and below said stencil, an adjustable artificial light source in the portion of the end walls above said stencil, an angularly dise posed reflecting panel between the portions of the endwalls below said stencil, and attaching means on said end walls. 1 FREDERICK H. JOHNSON. 

